Pointech Solutions Blog

 In the ever-evolving world of digital marketing , one trend that has taken the industry by storm is short-form video marketing . Platforms like Instagram Reels , YouTube Shorts , and Facebook Reels have become powerful tools for brands to engage with audiences quickly and effectively. As attention spans continue to shrink, businesses must adapt by creating concise, engaging, and visually appealing content. Why Short-Form Videos Are So Popular? The popularity of short-form videos can be attributed to several factors: Mobile-First Consumption – With most users browsing on mobile devices, bite-sized content is easier to consume on the go. Higher Engagement Rates – Short videos tend to receive more likes, shares, and comments than static posts. Algorithmic Boost – Platforms prioritize short-form video content , pushing it to a larger audience through explore pages and suggested feeds. Low Production Cost – Unlike traditional ads or long-form content, short videos can be pr...

  In this fast-paced world, we are coming up with new technological advances and trends every day. Another such new trend,   the new way of marketing , is Affiliate marketing, where an “affiliate” makes a passive income by promoting another person’s or company’s products online. The affiliate marketing process is made up of three primary individuals – the producer, the affiliate, and the consumer. The producer manufactures the product The affiliate advertises it online In the end, the consumer buys it along the process start again from the beginning. Affiliate marketing is one of the most trending topics in the digital world at the moment, it helps the affiliate to earn easy money by just advertising a product on their page, for example, a blogger can talk about a product and mention the link below in his blog, and when the readers click on it or purchase the product through that link, the blogger earns a small commission for his effort. In a lot of cases, there is a platform ...

  21st Century is known for a lot of things, but without a doubt, one of our biggest accomplishments has been our life-changing technological advancements in the current digital world. Digitalization has been the biggest wave that has hit every single country all around the world. The world, as we know it, at the moment is highly immersed and dependent on technology and artificial intelligence, more so than we think we know. Living in the digital world  does sound quite convenient. Time-consuming hard tasks that would take hours even days to finish can be completed by one person sitting behind a laptop within a few hours if not minutes. From simple tasks such as grocery shopping to the most difficult and important calculations that can take us to space, everything can be done in a blink of an eye. Not going to lie, the internet and devices like our cellphone and laptops do make our day-to-day lives much easier and happier, to the extent where we can no longer live a normal day...

  Having your business’s presence on Social Media is not a new thing. Rather this way is one of the smartest ways to increase your traffic, understand your audience, and serving them in the manner (up to their requirements).  Promoting your business on Social media platforms must not be an exception when a major part of the traffic is focused on this common and most popular path across the internet. From choosing the right courses to figuring out the strategy, Analysis should be followed from the very base itself. A laconic but thorough strategy will help a business in successfully building the Brand image across the  social media platforms  and along with it face the target with pre-decided goals. Now, what are the goals to achieve for a business? Increase ROI? To get popular? Accelerate sales? To be in demand? Well, all these can be achieved with ease if proper strategies are followed in a regular fashion or at least at a certain interval depending on the market. T...

  It is a normal thing that when you are allocating a certain sum in order to make your business or services easily searchable in search engines, your target will be to remain at the top of the search results. Well, this can happen if the proper algorithm is maintained for the search engine to pay attention specifically to your business among others that also provide the same services in this highly competitive market. The term in the form of words or a group of words that we enter in any search engine to get our desired results is called a keyword or key phrase. Now, these keywords or key phrases totally depend on the particular services a business provides. For example, a customer wants to have a haircut and he/she entered ‘Hair Cut Salon’ in search engines to get results related to all sorts of hair parlor, salons, etc; but if he or she gets results related to car or bike accessories then the whole system of search become meaningless. Therefore, proper keywords or key phrases mu...

  Where lies the distinction between a Room light and the Sun of our Solar System? Of course, we know this. The Sun is much brighter and has its reach on a large area compared to the former. While a room light lights up the room, the Sun lights up a part of Earth. Why? Cause the latter is naturally lustrous and enormous with its rays. Therefore anything when radiates by rays appears to be brighter and has more reach than a single-focused thing. The same concept applies to  Digital Marketing . Any business or any service when reaches a lot of people by various means then it becomes an autonomous process of re-marketing. So the vital and most important step required for proper optimization of a business is to get it enrolled among the vast array of internet marketing which includes:- SEO (Search Engine Optimization) SEM (Search Engine Marketing) SMO (Social Media Optimization) ORM (Online Reputation Management) Content Marketing and Strategy Web Analytics Internet Marketing ...